The demand for ceramic tiles is primarily driven by the growing construction and infrastructure industry. Strong growth of construction industry in emerging economies such as India, China, Brazil and South Asian countries is expected to fuel the growth of ceramic tiles market in the future. Increasing industrialisation and urbanisation has resulted in growing demand for commercial as well as residential buildings in the emerging economies. Technological advancement in the manufacturing of ceramic tiles and availability of abundant raw materials is also contributed in growth of ceramic tiles market.
Floor tiles, wall tiles and others are the key product segment of ceramic tiles market. Floors tile was the largest product segment accounting for more than 50.0% share of the total volume consumption in 2014. Floor tiles are also expected to be the fastest growing product segment in terms of volume throughout the forecast period. Wall tiles was the second leading segment. Other products segment, including tabletops, facades, countertops, etc. are also expected to exhibit significant growth in the years to come.
Ceramic tiles are widely used in host of application in different industries such as, residential replacement, commercial, new residential, others (facades, countertops etc.). Residential replacement was the largest application in 2014, accounting for more than 45% of the total volume consumed. Demand for ceramic tiles used for residential replacement has increased due to its potential as a substitute for paints and other products. New residential is also expected to grow rapidly.